Key account management practice means that corporate organizations and sales teams who want to survive in tourism, which is a challenging sector, and who want to develop further and expand their market shares in the future without losing their market shares, analyze their customers' expectations well and make all their future plans for them.
Approaching our customers differently from our competitors, thinking about what kind of special advantages can be provided and doing research on which services would be better to offer them and under what conditions are important points in key customer management planning. Developing an ongoing key account management program requires financial investment and a long-term policy. In addition, high communication skills, corporate structure, senior management's commitment and support to the program, information management, selection of customers, and planning of services play a major role in the loyalty and cooperation to be achieved from key customer management.
Cigale Consultancy provides strategy consultancy to the corporate project teams of MICE agencies on the following issues in order to manage successful key accounts under the title of "how to be a stop shopping person":
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